En Curva
MLB

- CREATIVE STRATEGY

- PLATFORM DEVELOPMENT

- PRODUCTION

- CONTENT CURATION

In Spanish, the expression “agarrar en curva” (to catch someone on a curve) means to catch them off guard or in a surprising way. Inspired by real love for reggaeton culture in the MLB, En Curva is an interview series that takes place in home plate. In the premiere episode, our MLB player, Francisco Lindor & J. Balvin answered spicy questions fed via a manual pitching machine. Questions got deeper and deeper to playfully put our guests on the spot as they tried their hardest to skirt questions on their favorite artists, their shoe collections and who the real GOATs are.